REFERENCE TO MARKET
"We Design Sales Channels That Work"
From concept to execution — tailored strategies that fit your product,
your market, and your ambitions
Way to Market
Are you launching a new product, expanding into new markets, or rethinking your current sales strategy? At Reference to Market, we help you find the best way to sell. Whether it's online, through franchise partners, or a direct selling model, we create go-to-market solutions that align with your product and business goals.
Real People. Real Solutions. Real Market Success.
We're a team of senior consultants who have worked together for more than a decade. Our strength lies in our diversity of expertise — from sales and marketing to legal, finance, logistics, and team development. We've helped companies scale in B2B, B2C, and D2C environments across different countries and sectors.
What sets us apart?
We don’t just deliver strategies. We build them with you, and then help implement them with hands-on support. Our solutions are practical, actionable, and locally adapted to your target market.
Our Services
Tailored Sales Channel Development
- Sales Channel Strategy: Identify the best way to bring your product to market.
- Franchise & Licensing: Expand through scalable and controlled partnerships.
- Online & D2C Development: Build strong digital presence and e-commerce conversion paths.
- Direct Selling & Referral Models: Design modern network-driven models with strong foundations.
- Operational Setup: Legal, financial, compliance and back-end systems.
- Event Organisation: Plan and execute product launches, training events, and roadshows to create brand engagement and momentum.
- Product Development Support: Help shape your product concept, positioning, and features based on market needs and competitive insights.
- Logistics and Product Handling: From warehouse to doorstep, optimized for your needs.
- Recruitment & Team Building: Find and train the people to grow your channel.
- Market Localization: Adapt your offer and strategy to fit local culture, regulation, and demand.
How We Work
- Impulse — You share your idea, challenge, or opportunity.
- Exploration — We analyze your product, market, and legal conditions.
- Concept — Together we develop a sales channel strategy tailored to your business.
- Build — Our team creates the structure: platform, people, processes.
- Rollout — Launch and optimize in your chosen market.
- Support — Ongoing guidance, team coaching, and fine-tuning.
We Like it Personal
"Let’s talk — we believe real understanding starts with a personal exchange." Book a webinar with us.
We take time to understand you — because the best solutions begin with listening.
